What Can You Do With a Master’s in Sports Management?
In general, there are two sides to sports management organizations. There are those involved directly with the performance, strategy and management of athletes, and those working within sports from a business perspective. In smaller organizations, these roles may overlap. But in larger organizations, they’re separated. Below we’ll highlight some of the roles in both of these camps.
Coaches, nutritionists, fitness instructors, and analysts work alongside athletes to enhance performance and manage outcomes. Roles such as coaching often depend on past experience with the sport in question, an issue separate from gaining a master’s degree. For other roles within this “camp,” however, a master’s in sports management may help you to gain employment. This is particularly the case if you can find a sports management degree with a specialization in coaching, fitness, or the role you’re seeking.
The roles that a master’s in sports management typically prepare graduates for are roles within the business office of a sports organization. These roles mirror those of many organizations and may include public relations, marketing, logistics, operations, finance, accounting, and so forth. With that said, sports, recreation, and hospitality and separate from other industries. Taking coursework that applies directly to sporting situations can give you a leg up over competition for the same positions.
How Much Do Sports Administrators Make?

First off, what is a sports administrator?
As is the case for business “administration” degrees, sports administrators perform administrative tasks in a wide range of disciplines for a sporting organization. Administrative tasks could deal with raising funds, or marketing, or public relations, and so forth. Basically, sports administrators are businessmen (or women) who help to keep sports organizations relevant, profitable, and on-mission.
Because there is such a wide range of tasks performed, as well as sizes of different sports organization operations, the answer to how much sports administrators make varies widely. As one may expect, an administrator (likely also a coach) selling ads for a high school baseball team won’t make close to an advertising manager for an MLB team.
What we can provide, however, are ballpark estimates. Typically, roles for professional teams and leagues are in line payment wise with work for other corporations within the region of employment.
For some of the most popular roles, major salaries include:
Marketing Manager for MLB Team: $90,000- Finance Manager for NBA Team: $97,000
- Public Relations Manager for NCAA D1 Football: $60,000
- General Manager NFL Team: $2,000,000
What Schools Offer Sports Management Programs?
Historically there have been coaching, fitness, and recreation degrees, and then there have been business-centered degrees. In recent years, however, with many schools growing the number of specialty degrees they offer, a range of sports management degrees have cropped up.
Sports management degrees are typically most common at the graduate level, particularly as master’s degrees. The most common degree types that can be broadly construed as sports management include the following:
Masters in Sports Management- MBA in Sports Management
- Masters in Sports Marketing
- Masters in Coaching
- Masters in Sports Leadership
- Masters in Recreation Management
While sports management degree programs still aren’t the most common of degrees, and many working within sports management fields will have instead opted for general management or business degrees, there are a growing number of programs. That we’ve seen in our year’s researching higher education at OnlineCollegePlan, there are likely close to 100 colleges and universities that offer sports management programs. This means that while not every school has a program (or even close), typically there are sports management programs at least close to every state and metro area.
What Kinds of Jobs Can You Get With a Sports Management Degree?
Sports management jobs are divided into field-related duties and a sports organization’s “front office.” In smaller organizations, there is often a great deal of overlap between these types of positions. Coaches will also market their organization, or assistant coaches may also help with fitness or nutrition. Or general managers may perform routine accounting tasks.
In larger organizations, roles are more specialized. Among college and professional athletic organizations, some of the most common roles related to on-the-field performance include:
- Player Scouts
- Performance Analysts
- Coaching Staff
- And Health Support workers
While a sports management degree may help within all of these roles, and many in these roles do hold sports management degrees, these degrees are more directly tied to “front office” jobs. Common front office jobs:
- Marketing Manager
Finance Manager- Fundraising Manager
- Accounting Manager
- Public Relations Manager
- Project Managers
- Business Analyst
- General Manager
As all of the roles listed above are positions that apply one business or management discipline to a sporting context, a degree that blends the two worlds (such as sports management) is a great choice. There are of course other things you can do with a sports management degree, such as starting your own business or fill a role unrelated to sports, but above are some of the main options.
How Much Money Can You Make With a Sports Management Degree?

Sports are big business, and some of the top managers in the game make millions of dollars a year. While no single degree can prepare you to be a general manager of a major franchise, sports management degrees are one of the most surefire ways to get your foot in the door at a sports organization, or to advance further into management within a sports management vertical.
We’ll take a look at some of the most common roles within sports management organizations below. Just keep in mind that there are wide ranges for salaries depending on the level of organization you are working at (youth, college, professional, etc.) as well as the location in which you are working.
Common “Front Office” Sports Management Salaries
- Marketing Manager for MLB Team: $90,000
- Finance Manager for NBA Team: $97,000
- Public Relations Manager for NCAA D1 Football: $60,000
- Fundraising Manager for NCAA D1 Football: $97,891
- Business Analyst for NBA Team: $94,000
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