Purdue University offers a Bachelor of Science in communication program through its Global campus. The online degree program offers multiple start dates throughout the year to suit students’ individual circumstances. Each student can expect to devote 15 to 18 hours to the degree program each week throughout each 10-week term.
Core communication courses include Communicating in a Diverse Society, Group Dynamics and Team Building, and Tools for the Digital Age. Students may customize their programs of study through electives in areas such as entrepreneurship, human resources, leadership, sales, and technical communication. Students also have the option to complete a relevant internship for academic credit.
Students also have the option to earn both a bachelor’s and a master’s degree in communication through the university’s accelerated dual-degree program option. The BS in communication is designed to prepare students for entry-level work in fields such as advertising, marketing, organizational communications, and public relations.
More InformationWhat Different Kinds of Media Platforms and Communication Channels Might a Bachelor’s Degree in Communication Explore?
Communications professionals may work with a variety of the previously mentioned communication platforms, or they may specialize in one area.
Advertising, Marketing, Social Media, A/V:
The overlapping fields of advertising, marketing, and social media share a goal to inform the public about goods and services and to sell these products and services through promotional strategies. Each field places an emphasis on reaching an audience and using persuasive content to increase revenue. The world of advertising includes ads in print media, online ads, and television and radio commercials.
Marketing encompasses areas such as branding and market analysis. Digital marketing and social media strategists may work on platforms such as Twitter, Instagram, Facebook, and beyond. Social media specialists may gain an edge in the job market with special skills such as search engine optimization and graphic design. Audio communications may be delivered over the radio through spoken ads and/or radio jingles. Video communications include informative videos as well as television commercials, and they may be delivered through platforms such as YouTube.
Corporate Communication/Public Relations:
Corporate or organizational communications deal with the delivery of information and messaging throughout a business organization. Communications may be delivered via business email newsletters, presentations, and beyond. While organizational communications professionals typically focus on communicating to employees and shareholders, public relations professionals act as a liason between a company and the public. Their mission is to maintain a positive public image for a company and its personnel.
Public relations professionals may communicate with the public through press releases or comments or appearances in the news media. Corporate communications and PR professionals may work for nonprofits and business organizations, public figures such as celebrities and politicians, or the government and political campaigns.
Journalism/News:
While it may be causing print media in the form of newspapers and magazines to decline, the rise of digital media offers a wide range of dynamic ways to produce and consume news. From the current political climate to pop culture analysis, there is a demand for punchy headlines and food for thought in the palms of our hands. Journalism is not limited to traditional newspapers—now, news is delivered largely through television, websites, and social media platforms from Instagram to YouTube, making the news landscape as creative and varied as ever.
What Kinds of Job Titles, Duties, and Salaries Can I Expect With a Bachelor’s Degree in Communication?
Communication graduates may go on to work as announcers. Announcers may present music, news broadcasts, and sports events on television and/or the radio. According to the U.S. Bureau of Labor Statistics, the median salary for announcers was $31,990 in 2018. Alternatively, degree-holders may also pursue careers as editors. This includes copy editors, who edit for style and grammar. Many editors work on a larger scale, planning and revising content in journalism and literature. The U.S. Bureau of Labor Statistics reports the median 2018 pay for editors as $59,480.
Reporters, correspondents, and broadcast news analysts are responsible for reporting information to the public about current events and news. They may provide this information through newspapers, radio, television, and websites. The median 2018 salary for these professionals was $43,490, according to the U.S. Bureau of Labor Statistics.
Many Communications majors go on to become public relations specialists, who have a mission to maintain a positive public image for organizations. Public relations specialists made a median pay of $60,000 in 2018, according to the U.S. Bureau of Labor Statistics. The PR field is currently growing at a projected 10-year rate of six percent, which is as fast as average across all industries.
Communication majors may also take a more specialized route and become film and video editors, compiling and organizing content for public video communications on TV and websites. The U.S. Bureau of Labor Statistics reports the 2018 median salary as $58,990, and projects a 10-year growth rate of 11 percent, which is much faster than average.
More general communications job titles include communications coordinator, communications specialist, and communications manager. Payscale reports the average communications coordinator salary as $43,450, the communications specialist salary as $51,590, and the communications manager salary as $64,388.
The demand for communications professionals in more traditional roles, such as editors and corporate communications specialists, may not experience as much growth as those in more emerging fields. Emerging platforms for communications exist primarily online. As digital content grows, so will careers in multimedia communications for television and websites in areas such as video and strategic social media content.
If you’re interested in pursuing higher education, then you should check out TOP 100 BEST ONLINE COLLEGES and TOP ONLINE PHDS IN COMMUNICATIONS!